Altered State

Halletts Point Rooted in the Danish philosophy of Hygge (hoo-gah), Halletts Point is a thoughtfully designed community where comfort and connection are central. For the second phase of this Astoria development, we crafted a brand that invites residents to slow down, settle in, and feel at home. A warm visual language—shaped by inviting forms and grounded tones—reflects a deeper commitment to joy, ease, and belonging. Paired with a welcoming brand voice, each element is intentional, creating spaces where design speaks with purpose and community feels effortless.

Halletts Point Rooted in the Danish philosophy of Hygge (hoo-gah), Halletts Point is a thoughtfully designed community where comfort and connection are central. For the second phase of this Astoria development, we crafted a brand that invites residents to slow down, settle in, and feel at home. A warm visual language—shaped by inviting forms and grounded tones—reflects a deeper commitment to joy, ease, and belonging. Paired with a welcoming brand voice, each element is intentional, creating spaces where design speaks with purpose and community feels effortless.

Rentals

The Durst Org./Astoria, Queens, NY

The Broad Exchange Building Downtown Manhattan is where NYC became NYC. Like any neighborhood, it has undergone numerous changes throughout the years, but its most notable renaissance is currently in full effect. We were charged with reimagining the existing brand so that it more fully fits within this new dynamic. We ensured the building’s target demographic of young New Yorkers could feel the presence of the downtown energy by launching an electric campaign featuring quotable headlines, lively imagery, and a refined, glamour-worthy color palette.

The Broad Exchange Building Downtown Manhattan is where NYC became NYC. Like any neighborhood, it has undergone numerous changes throughout the years, but its most notable renaissance is currently in full effect. We were charged with reimagining the existing brand so that it more fully fits within this new dynamic. We ensured the building’s target demographic of young New Yorkers could feel the presence of the downtown energy by launching an electric campaign featuring quotable headlines, lively imagery, and a refined, glamour-worthy color palette.

Condominiums

LCOR/New York, NY

One World Trade Center Within One World Trade Center is a collection of innovators, gurus, and dynamic minds from various companies and industries. We sought to illustrate the story of this outstanding community by creating a branding system to convey what it's like to work at this iconic location. A vibrant color spectrum paired with compelling statements and inspiring quotes from current tenants invites the world to Become One so they can proudly proclaim We Are One.

One World Trade Center Within One World Trade Center is a collection of innovators, gurus, and dynamic minds from various companies and industries. We sought to illustrate the story of this outstanding community by creating a branding system to convey what it's like to work at this iconic location. A vibrant color spectrum paired with compelling statements and inspiring quotes from current tenants invites the world to Become One so they can proudly proclaim We Are One.

Commercial

The Durst Org./New York, NY

We are a modern NYC – based
branding agency exploring the
limits of creativity in real estate,
hospitality, and beyond.

We are a modern NYC – based branding agency exploring the limits of creativity in real estate, hospitality, and beyond

Featured
Projects

Halletts Point

The Durst Org./Astoria, Queens, NY

The Broad Exchange Building

LCOR/New York, NY

One World Trade Center

The Durst Org./New York, NY

Work Archives

We specialize in building emotional connections through stellar design, strategically elegant thinking, compelling storytelling, and inventive media strategies.