Altered State

The Broad Exchange Building Downtown Manhattan is where NYC became NYC. Like any neighborhood, it has undergone numerous changes throughout the years, but its most notable renaissance is currently in full effect. We were charged with reimagining the existing brand so that it more fully fits within this new dynamic. We ensured the building’s target demographic of young New Yorkers could feel the presence of the downtown energy by launching an electric campaign featuring quotable headlines, lively imagery, and a refined, glamour-worthy color palette.

The Broad Exchange Building Downtown Manhattan is where NYC became NYC. Like any neighborhood, it has undergone numerous changes throughout the years, but its most notable renaissance is currently in full effect. We were charged with reimagining the existing brand so that it more fully fits within this new dynamic. We ensured the building’s target demographic of young New Yorkers could feel the presence of the downtown energy by launching an electric campaign featuring quotable headlines, lively imagery, and a refined, glamour-worthy color palette.

Condominiums

LCOR/New York, NY

The Point Taking shape near the coastal terrain of Nova Scotia’s Mersey River, The Point is brought to life through iconography and an energetic, nature-fueled color story. To capture the optimistic essence of this new community of Scandanavian-inspired duplexes and townhomes, we sought to add a new dimension to the local fabric by expanding the language of nature through the lens of a familiar, yet evolved view of modern coastal living. Branded textiles and linework taken right from the river’s curvature blend with a knowing voice that speaks to the true potential of this community.

The Point Taking shape near the coastal terrain of Nova Scotia’s Mersey River, The Point is brought to life through iconography and an energetic, nature-fueled color story. To capture the optimistic essence of this new community of Scandanavian-inspired duplexes and townhomes, we sought to add a new dimension to the local fabric by expanding the language of nature through the lens of a familiar, yet evolved view of modern coastal living. Branded textiles and linework taken right from the river’s curvature blend with a knowing voice that speaks to the true potential of this community.

Condominiums

VDP/Nova Scotia, CA

One World Trade Center Within One World Trade Center is a collection of innovators, gurus, and dynamic minds from various companies and industries. We sought to illustrate the story of this outstanding community by creating a branding system to convey what it's like to work at this iconic location. A vibrant color spectrum paired with compelling statements and inspiring quotes from current tenants invites the world to Become One so they can proudly proclaim We Are One.

One World Trade Center Within One World Trade Center is a collection of innovators, gurus, and dynamic minds from various companies and industries. We sought to illustrate the story of this outstanding community by creating a branding system to convey what it's like to work at this iconic location. A vibrant color spectrum paired with compelling statements and inspiring quotes from current tenants invites the world to Become One so they can proudly proclaim We Are One.

Commercial

The Durst Org./New York, NY

We are a modern NYC – based
branding agency exploring the
limits of creativity in real estate,
hospitality, and beyond.

We are a modern NYC – based branding agency exploring the limits of creativity in real estate, hospitality, and beyond

Featured
Projects

The Broad Exchange Building

LCOR/New York, NY

The Point

VDP/Nova Scotia, CA

One World Trade Center

The Durst Org./New York, NY

Work Archives

We specialize in building emotional connections through stellar design, strategically elegant thinking, compelling storytelling, and inventive media strategies.