The tale of Four Fifty Grand is over a century in the making. Borrowing from the opulence of yesteryear and the relaxed luxury point of view of today, these condominium residences embody the true meaning of idyllic. Nearly fantastical in their perfection, these homes are created for the life one only dreams about. Four Fifty Grand embraces that dreamy nature, utilizing light, earthy hues, fanciful typography, and the tone of classic storytelling to let the public imagine how wonderful storybook living can truly be.

Downtown Manhattan is where NYC became NYC. Like any neighborhood, it has undergone numerous changes throughout the years, but its most notable renaissance is currently in full effect. We were charged with reimagining the existing brand so that it more fully fits within this new dynamic. We ensured the building’s target demographic of young New Yorkers could feel the presence of the downtown energy by launching an electric campaign featuring quotable headlines, lively imagery, and a refined, glamour-worthy color palette.

Taking shape near the coastal terrain of Nova Scotia’s Mersey River, The Point is brought to life through iconography and an energetic, nature-fueled color story. To capture the optimistic essence of this new community of Scandanavian-inspired duplexes and townhomes, we sought to add a new dimension to the local fabric by expanding the language of nature through the lens of a familiar, yet evolved view of modern coastal living. Branded textiles and linework taken right from the river’s curvature blend with a knowing voice that speaks to the true potential of this community.

Set in the picturesque suburban enclave of Rye, New York, these St. Regis Residences introduce a remarkable sense of grandeur to this tranquil locale. The branding for this exclusive community seamlessly merges sleek, modern lines with intricate graphics, pairing refreshing neutrals with a vibrant poppy hue drawn from the iconic St. Regis brand.

This sophisticated aesthetic extends across a comprehensive brochure package, encompassing detailed residence floorplans and a custom set of stationary and accessories. Each element reflects the exquisite blend of contemporary elegance and timeless luxury that defines the St. Regis Residences experience. To further showcase this premier lifestyle, we produced captivating photo and video content to encapsulate the harmonious fusion of opulence and comfort that awaits residents of the St. Regis Residences in Rye, New York.

For their entry into the North American market, Raffles chose Boston’s Back Bay neighborhood to be the home of their latest hotel & residences. We embraced the task of branding the residential portion of this project by adding textured layers of language, imagery, and curiosity atop the adventurous nature of the Raffles legacy brand.

Rich colors and intricate printing techniques combine with quotes from notable Raffles guests. An air of sophistication juxtaposes a playful bit of mystery. Dashes of wit balance doses of wisdom. From our creation of an in-depth coffee table book package to designing an enveloping sales gallery, the essence of the Raffles brand and the magnetic excitement of this new Boston destination can be sensed and experienced through every creation.

For New Jersey’s Dey&Bergen, a combination of vintage whimsy and modern irreverence creates a delightfully off-kilter take on luxury. Built on the imaginary personalities of two mid-century characters with the surnames Dey and Bergen, we commissioned a set of quirky artworks from an international artist to illustrate a laissez-faire approach to sophistication. This eclectic aesthetic brings an exciting flavor to apartment living and is a standout for the area, attracting a discerning, stylish tenant base.

Sven is an intricate fusion of technology, sustainability, and artistry, standing tall amidst the vibrant neighborhood of Long Island City. We captured this unique balance of elements by creating surreal imagery and motion while utilizing the building’s interiors as a captivating backdrop. Paired with sleek typographic lines and contemporary simplicity, the brand showcases the bold modernity of this otherworldly structure.

Within One World Trade Center is a collection of innovators, gurus, and dynamic minds from various companies and industries. We sought to illustrate the story of this outstanding community by creating a branding system to convey what it’s like to work at this iconic location. A vibrant color spectrum paired with compelling statements and inspiring quotes from current tenants invites the world to Become One so they can proudly proclaim We Are One.

825 Third Avenue stands as a remarkable combination of cutting-edge technology and innovative design. Along with all the hidden advancements tucked away within the building, its fresh interior aesthetics uplift it to a new workplace dimension. To complement this excellence, we crafted a comprehensive campaign package featuring a sleek, neutral color palette seamlessly paired with stunning renderings. This impactful sales tool is tailored for brokers eager to highlight the building’s impressive features.

In addition to the campaign package, we produced a series of captivating images that vividly capture the illuminating and refreshing atmosphere of the building’s amenity floor. These visuals provide a visual narrative of the enhanced experience awaiting those who choose 825 Third Avenue as their workplace destination.

Standing proudly at a distinctive intersection in midtown, 1133 Avenue of the Americas commands attention with its robust and captivating facade, complemented by a revitalized interior. The building’s triumphant branding mirrors its enduring exterior, skillfully harmonizing with the refreshing neutral tones that are found within.

Our branding approach for this architectural icon embraces an airy, graphic aesthetic, capturing the essence of its modern potential. This visual language not only communicates the contemporary allure of the project but also subtly alludes to the expansive, airy vistas one can experience from the elevated heights of the structure’s upper floors. It’s a masterful blend of timelessness and modernity, inviting you to embark on a unique journey through the distinctive character of 1133 Avenue of the Americas.

Describing McKenzie Ryan as a force is an understatement. This dynamic, vibrant, and assertive broker possesses not only a sharp intellect but also an unwavering determination. Her profound understanding of NYC history is seamlessly paired with a discerning appreciation for true luxury. We developed a chic branding system to set McKenzie apart and highlight her exceptional ability to navigate the real estate landscape with finesse. Creating a visual aire of strength and elegance, this package provides a flexible way to highlight her commitment to delivering the epitome of luxury living.

Frances Katzen of The Katzen Team at Douglas Elliman stands as one of the nation’s foremost real estate brokers. Her distinctive blend of sharp sophistication and a no-nonsense approach demanded a brand of equal caliber. The newly crafted Katzen Team brand exudes sleek strength, seamlessly integrating architectural elements that mirror her unique perspective on pairing clients with worthy homes.

The Shevin Team at Douglas Elliman are experts on the unique lifestyle that comes along with joining the Calabasas community. We created a fresh brand for this family-focused team, elevating their love of the outdoors and their warm, personal approach to service.

In the face of daily injustices, the collective outcry from ordinary voices forms a mighty chorus. Embracing this ethos, the Museum of the Courageous, a non-profit dedicated to commemorating acts of bravery against hate, entrusted us with streamlining their organization’s messaging and crafting a nationwide billboard campaign. Our goal was to succinctly articulate the impact of their mission, directing attention to their online platforms. To launch this impactful awareness initiative, MOTC proudly unveiled a digital billboard at the heart of New York City’s Times Square.