Work About Contact
With decades of collective experience
spanning a myriad of industries, our
team of dreamers and doers
brings the power of possibility
to each project we touch.

With decades of collective experience spanning a myriad of industries, our team of dreamers and doers brings the power of possibility to each project we touch.

Altered State Principles

BE A PARTNER
We are here to work with you throughout the course of your project. Our team aims to add value from initial ideation, to launch, and beyond.

BE DARING
We aim to flex both your and our boundaries to provide opportunities to reach your audience in new and exciting ways.

BE CURIOUS
We approach every question and challenge with a sense of wonder, asking questions that will lead to enlightening answers.

BE ATTENTIVE
We will always listen to your needs to ensure the final product is something you can be proud of.

Creative Process

KICK-OFF

FEED OUR CURIOSITY

FORMULATE THE CONCEPT

DELIVER RESULTS

Capabilities & Services
Creative
Services
  • Strategy
  • Design
  • Copy
  • Brand Identity
  • Creative Direction
  • Art Direction
  • Brand Experiences
  • Packaging
  • Photography
  • Brand Film/Motion
  • Campaign/Digital Design
  • Web Development
Media
Services
  • Strategy
  • Print
  • Digital
  • OOH
  • Rich-Media
  • Mobile
  • Search Engine Marketing
  • Social Media Marketing
  • Analytics
Our Team
Andrew Ockene Co-founder, CCO
As Co-founder & CCO, Andrew brings 22 years of experience to lead an innovative branding agency, driving effective, high-quality campaigns for industry leaders. Formerly Creative Director at RODE, he curated a portfolio of high-end projects, showcasing a creative vision fundamentally focused on delivering results for clients.

At home, Andrew maintains an extensive collection of nerdtastic figurines and guitars in his world-renowned man cave hideaway.
Amanda Castellano Co-founder, CEO
As Co-founder & CEO, Amanda manages overall business operations, leveraging her proven executive management track record. Known as a "media guru" for her expertise in digital media investment, she fosters a client-first culture and is dedicated to surpassing industry benchmarks for clients. She holds strong communication skills, great business acumen, and an unrivaled passion for supporting the team and its growth.

Amanda is also known as an accomplished luxury shoe curator and wearer, managing to elevate her height to up to five additional inches on any given day. When she's not in heels you can find her in Nikes! She enjoys long-distance racing and aspires to run in the NYC Marathon.
Jonique Hewitt Director of Creative Strategy
With over 15 years of experience in advertising, and branding, Jonique has a consistent track record of crafting insightful campaign concepts. In this time, she has lended her creative mind to brands ranging from consumer packaged goods to luxury hospitality. Specializing in clear, consistent storytelling, Jonique brings a fresh perspective to every challenge.

In her spare time, Jonique balances an infinite roster of rotating hobbies, including luxury nail design and self-publishing random books on Amazon.
Ethan Moon Senior Art Director
Ethan, an interdisciplinary Art Director with over 10 years in branding, believes in aligning design, art, and storytelling with client needs. Specializing in conceptual design and brand identity development, Ethan ensures a consistent, elegant narrative from concept to implementation, maintaining the client's vision.

Ethan is a firm believer in creating a multitude of shapes with his hair and has lead armies of K-pop fans and gaming teams all over Twitch.
Hannah McCracken Art Director
Hannah is a multidisciplinary Art Director specializing in the intersection of design and psychology. Through a holistic approach, Hannah creates thoughtful narratives, realized through brand identity, packaging, art direction and digital design.

Outside the design realm, she finds joy in the culinary arts, whipping up nourishing plates, while her energetic fur-baby "Kai" keeps life lively.
Raymond O’Toole Account Director
Raymond excels in time management, providing clients with exceptional performance. With hands-on expertise in interpersonal communication and relationship building, his outstanding organizational and leadership skills ensure a deep understanding of client needs, serving as the day-to-day point of contact for consistent success.

When he's not anticipating client needs, Raymond is an adept social media influencer. He entertains a massive Tik Tok following that tunes in devotedly to view his daily musings.