For their entry into the North American market, Raffles chose Boston’s Back Bay neighborhood to be the home of their latest hotel & residences. We embraced the task of branding the residential portion of this project by adding textured layers of language, imagery, and curiosity atop the adventurous nature of the Raffles legacy brand.
Rich colors and intricate printing techniques combine with quotes from notable Raffles guests. An air of sophistication juxtaposes a playful bit of mystery. Dashes of wit balance doses of wisdom. From our creation of an in-depth coffee table book package to designing an enveloping sales gallery, the essence of the Raffles brand and the magnetic excitement of this new Boston destination can be sensed and experienced through every creation.