Museum of the Courageous

In the face of daily injustices, the collective outcry from ordinary voices forms a mighty chorus. Embracing this ethos, the Museum of the Courageous, a non-profit dedicated to commemorating acts of bravery against hate, entrusted us with streamlining their organization’s messaging and crafting a nationwide billboard campaign. Our goal was to succinctly articulate the impact of their mission, directing attention to their online platforms. To launch this impactful awareness initiative, MOTC proudly unveiled a digital billboard at the heart of New York City’s Times Square.